Archives August 2020

Spring Air International to Offer Four-Model Boxed-Bed Collection

Spring Air International announced that it  is offering a four-model boxed-bed collection to give retailers a branded offering to compete in the growing direct-to-consumer segment. The mattresses are competitively priced to retail from $299 to $599 and offer a safe shopping solution for consumers.

Three of the roll-pack mattresses are all foam construction, and the top model is a hybrid construction that features memory foam, pocketed coils and a combination of gel-infused memory foam, bamboo, charcoal ventilated foam and other support foams.

“As sleep retailers reopen from the shutdowns, they are looking for merchandising solutions that allow them to capture those consumers that are not yet ready to walk into a store because of health concerns,” said Nick Bates, president of Spring Air International. “Our full line of boxed beds provides them with a complete line of beds that they can sell as a cash-and-carry product in the store or easily sell online for seamless, contactless delivery to the consumer’s home. The growth is e-commerce continues to climb, and retailers are looking for products to meet that demand.”

Spring Air’s opening priced bed in the collection is an eight-inch foam mattress featuring a combination of two inches of cool-gel, bamboo-infused memory foam and six inches of green tea-enhanced memory foam. The $399, 10-inch model is designed with three inches of cool-gel, bamboo-infused memory foam and seven-inch green tea support foam. The 12-inch, $599 bed adds a two-inch layer of latex-like memory foam to the other foams.

About Spring Air International: Founded in 1926, Chelsea, Massachusetts-based Spring Air International is a Top 20 U.S. bedding manufacturer and widely recognized consumer brand. The company boasts of its ability to service retail customers from north to south and coast to coast in the U.S. and is produced in more than 40 countries through its international network. The company is committed to helping retailers drive business while leveraging its reputation for trust and integrity inspired by its name.

Corsicana Unveils New Power Motion Adjustable Bed Base

In response to requests from its network of retail partners, mattress manufacturer Corsicana announced that it is unveiling a power motion adjustable bed base to coordinate with its five brands. The addition of the base will allow retailers to receive a full complement of sleep products – mattresses, a power adjustable bed base and mattress toppers – on one delivery truck, which will help streamline vendor lists, maintain a consistent supply chain of domestic assembled goods and improve warehouse efficiencies.

As retailers look to reopen from the COVID-19 state shutdowns, many are re-evaluating vendor lists and looked for opportunities to simplify them. With its expanded product lineup that now includes a power adjustable bed base, Corsicana retail partners can receive one synced delivery with a complete selection of sleep products.

“We see great opportunity in this growing category of adjustable bed bases, and our retail network has sought out Corsicana as trusted partner to help eliminate their pinch points,” said Eric Jent, executive vice president of sales of Corsicana Mattress. “With the addition of a power motion base, we are pleased to give retailers a consolidated ordering and delivery process – one truck, one fully equipped sleep center.

The Optimax Motion Base is priced to retail as low as $799 and includes features usually only available in higher-priced models starting at $1,500. The Optimax base features zero-gravity, fully adjustable head and foot positions, dual motors with ultra-quiet motor operation, single-button, return-to-flat position, USB ports on each side of the base, Bluetooth® capability, backlit wireless remote and upholstery grade covers. The base includes adjustable leg heights and a zero clearance feature where the base can be used on today’s popular platform beds while offering full functionality. The base is foldable making it UPS shippable and compatible with all Corsicana sleep brand – American Bedding, Early Bird, NightsBridge, Renue and Sleep Inc.

About Corsicana: Founded in 1971 in Corsicana, Texas, Corsicana Mattress now operates nine factories across the country and has become one of the mattress industry’s largest manufacturers. The company offers a full range of promotional and step-up products that feature the latest in sleep technology, including innerspring, memory foam and hybrid models. The company also has a mattress-in-a-box line that simplifies delivery. Corsicana leverages its national manufacturing presence to provide industry-leading quality, value, delivery and customer service. Its mission is to provide hard-working Americans with innovative and affordable sleep products that improve their quality of life.

WithIt Launches Enhanced Career Center

WithIt, the women’s leadership development network for the home and furnishings industry, recently announced the launch of their revamped Career Center that will connect industry professionals, across the industry and career stages, with employers offering career opportunities. The new Career Center is powered by YM Careers, the leading provider of job websites and career centers for organizations that serve specialized members.
“WithIt’s new Career Center is an innovative gateway that matches employers with the right industry talent to help keep women in the home furnishings industry and companies well-staffed with experienced employees as well as offering a pipeline for the industry to build its workforce for the future,” said Lorri Kelley, 2020 president of WithIt.
“YM Careers’ technology will ensure that our website serves our members and the industry by providing a clear connection between companies and job seekers,” said Amy Van Dorp, executive director of WithIt. “We also want to strengthen the ability of student and those new to the industry to find opportunities.”
In addition to serving as a robust source of employment opportunities, the Career Center will be set apart by a number of benefits it offers to professionals and employers, including:

  • The ability for job seekers to post anonymous resumes, allowing them to be recruited while remaining in complete control over which employers view their information.
  • Job seekers can choose to be alerted every time a new job becomes available that matches their personal goals and interests.
  • Companies will have the ability to view and search posted resumes for potential employees.
  • There is a variety of options for employers to expose jobs to passive job seekers who do not visit job boards, including Job Flash emails to WithIt’s registered job seekers.
  • Extensive employment brand advertising opportunities for employers.
  • Integration of career resources, training and other benefits offered by WithIt to members.
  • The ability for job seekers and employers to gain exposure throughout YM Careers’ network of nearly 2,500 niche Career Centers.

For more information, visit WithIt’s Career Center:

About WithIt: WithIt was formed in 1997 for women in the home and furnishings industries in order to support their multi-dimensional career paths. The non-profit network is based in North Carolina and supported by leading companies across the industry including their Vision and Platinum sponsors: International Market Centers and Myriad Software. WithIt’s purpose is to encourage and develop leadership, mentoring, education and networking opportunities for professional women in the home and furnishings industries.

When a Store Is More Than a Store: Measuring Its True Value

Neiman Marcus is closing its brand-spanking new Hudson Yards flagship, its first and only store in New York City. JC Penney is closing some 240 out of its fleet of 800 stores. Over the next three years, Macy’s is closing 125 “under-performing” stores in favor of some 250 stores that will get its recently announced Polaris “growth treatment.”

When retailers hit the skids, the knee jerk reaction is to close stores. And an awful lot find themselves in this fix as they try to recover from the COVID-19 retail shutdowns.

Coresight Research estimates that between 20,000 to 25,000 major retailers’ stores will shut their doors this year. Looking out over the new five years, UBS predicts over 100,000 store closures. It forecasts 2% of U.S. stores will close every year through 2025, reducing the number of retail stores from 883,000 last year to 782,000 in 2025.

In the short term, some retailers that take a hatchet to their store fleets may be saved to fight another day, but it likely only delays the inevitable.

Fellow contributor Steve Dennis writes, “Mass stores closings are extremely unlikely to be the solution for a retailer that finds itself losing altitude. No retailer of any size that I can think of has successfully cost-cut or store closed its way to prosperity,” in his new book Remarkable Retail.

Yet while so many troubled retailers are taking cover, there are a bunch of others – digitally-native brands – that can’t open stores fast enough. Forbes reporter Lauren Debter surveyed the retail landscape and found nearly 2,000 digital brands have opened stores and some 850 more stores are planned by 2023.

Why? Very simply, the cost of new customer acquisition online is rising so rapidly. Digitally-native brands can’t make their numbers work anymore without a physical retail presence.

What’s more, unlike traditional retailers that still measure stores on a sales-per-square-foot basis and track sales online separately from those in-store, digitally-native brands use a new math to measure their investment and return in stores.

For digitally-native brands, the stores are a hub for new customer acquisition, whether or not transactions take place there. This is an insight that every retailer should understand and incorporate into their planning.  

Store as media

“To put it simply, stores are measured wrong,” says Doug Stephens, founder of the Retail Prophet consultancy, and author of Reengineering Retail: The Future of Selling in a Post-Digital World. “All in-store retail metrics hinge on sales, per square-foot, per sales associate and so on. It is all about the sale of product. And that is not seeing the full picture.”

Stephens argues that retailers must stop measuring stores as a distribution channel and start measuring them for what they really are: a media channel.

“Media channels, like television, magazines, radio, print, advertising, and social media are increasingly becoming ‘the store,’ with virtual storefronts cropping up in all media,” he says.”Customers are able to buy in a friction-free way directly from media formats. You can buy a product from a tweet, or a Facebook post, or from a video. We no longer have to drive customers to ‘the store’ when we can now drive the store to the customer.”

The new role of store as media is to deliver brand-building, emotionally-compelling experiences to the customer, which may not result in immediate or location-specific transactions. Yet such experiences are infinitely more valuable to a brand than if someone watches 15 seconds of a 30-second video on YouTube.

“Stores are already media. We’re just not measuring it yet,” Stephens contends, as he goes on to explain how he made the store’s value real to an executive at a major beauty company with more than two dozen brands in its portfolio.

The beauty executive estimated that 80 million customers were exposed to his company’s brands each year in physical locations. Then Stephens asked him to estimate the cost to engage a Madison Avenue advertising agency to target 80 million customers per year with a comparable prolonged, immersive media experience.

“The cost would be incalculable. It would be astronomical,” the beauty executive said.

With that recognition, Stephens proposed putting a monetary value on those 80 million customer impressions, suggesting that one positive in-store customer experience is worth ten-times more than a quick Facebook advertising impression. “If your Facebook cost per impression is eighty cents, then the cost per impression in a store would be $8 per customer per year,” he maintains.

But there is a rub. One can’t assume all in-store customer impressions are good ones. A carefully-crafted media ad is designed and tested to make a good impression, but the in-store human element can result in a highly variable impression.

To solve for that, Stephens proposes net promotor scores (NPS) as a measure of good or bad impressions. “This value, positive or negative, should then be added or subtracted on paper from the sales contribution the store makes to the company,” he says.

Based on those metrics, a store that sells $5 million in merchandise per year but also produces $2 million worth of positive impressions generates a total value of $7 million to the brand. Another store that generates more in sales, $8 million, but also more in negative impressions, $3 million, would have a measured net value of $5 million.

Stephens contends that when a company agrees on the true value of a store’s media value per customer, executives will have a much more accurate picture of each location’s contribution to the company as a whole.

“If you evaluate stores on the basis of sales alone, you’ll never know the difference and even worse, you’ll probably end up closing exactly the wrong locations,” he believes.  

Expand the new math with a regional lens

Michael Brown, Kearney partner in the consumer practice of global strategy and management consultant and author of the report, The Future of Shopping Centers, completely agrees with Stephens that retailers need to broaden the way they measure the costs and contribution of physical stores.

“The store is an opportunity for customers to build a relationship with a brand,” Brown declares. “It’s an opportunity for them to engage with the brand, engage with representatives of the brand, and be inspired by the brand. And then down the road, they may transact with the brand across any number of different media.”

Measuring the store as customer engagement places needs to be built into the corporate P&L. “Retailers still haven’t found the right synergies. In many cases, they manage each store as a separate P&L, measuring each store’s individual profitability. Retailers need to move to a new set of performance metrics in order to understand the true value of the store,” he continues.

And while Brown believes that the U.S. remains over-stored, he cautions that the new customer performance metrics need also to be measured regionally in order to maximize profitability not just on a store level by across the region.

“Retailers need to look at the stores across an entire market and remember that in densely populated markets, a customer might shop in three or four stores in that market,” he says. Each store, then, contributes an additive effect to build customer impressions and relationships.

Adopting a regional lens will allow retailers to design different types of stores within a market that offer different customer engagement experiences, such as one flagship experience for the full-on presentation, with smaller footprint satellite stores that engage in different ways, such as one for special events, another as a showroom which doesn’t carry full inventory, and other pop-up locations for short-term exposure.

“There is tremendous value that a store brings. It’s marketing. It’s customer acquisition. It’s a point of engagement. It’s brand building and connectivity,” Brown says.

Each store needs a special purpose

Such a regional focus will help retailers align more closely with each individual community the store serves, believes Oliver Chen, Cowen’s managing director and senior equity research analyst covering retail and luxury goods.

“In the future of retail, community is so important and each store must play a tailored role that is local in nature,” Chen says. “It requires retailers to empower managers and district managers to make local decisions and develop a local engagement strategy. They have the direct lines to customers and can inform the innovation process up the line.”

Chen challenges retailers to stop thinking about the store as simply a place to conduct transactions. They must embrace the transformation of the store from a place to buy to a place to experience and measure the real value of customer experiences just like they measure the value of sales at the store level.

“It’s the continuing evolution of bricks and clicks. We must integrate the channels and understand the rising importance of pre- and post-purchase interaction,” Chen concludes. “Managers need to understand the evolving role of the store as a customer acquisition point and rethink the store as experience points to acquire customer online and offline.”

About Pam Danziger: Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992 where she leads with research to provide brands with actionable insights into the minds of their most profitable customers.

She is also a founding partner in Retail Rescue, a firm that provides retailers with advice, mentoring and support in Marketing, Management, Merchandising, Operations, Service and Selling.

A prolific writer, she is the author of eight books including Shops that POP! 7 Steps to Extraordinary Retail Success, written about and for independent retailers. She is a contributor to The Robin Report and Pam is frequently called on to share new insights with audiences and business leaders all over the world. Contact her at

Craftmaster Furniture Expands Manufacturing Capacity

Craftmaster Furniture announced that it is expanding its manufacturing capacity by 20% starting September 8th. Craftmaster is based in Alexander County and will be moving into Caldwell County with the opening of a new plant in the former Broyhill Complex located in Lenoir. The Complex was previously owned by the Heritage Home Group and produced Broyhill, Henredon, Thomasville, and Drexel upholstery products in the 400,000 square foot building.

It was purchased by Craftmaster’s parent company, Samson Holdings, in 2018.  

This campus currently includes warehouses utilized by Baker Furniture, Legacy Classic Furniture, and Grand Manor which are sister companies to Craftmaster.

“I am very excited to be able to announce this news of our expansion. We have been fortunate to have had significant sales growth over the past few years and have the need to expand our current manufacturing capacity”, said Roy Calcagne, President/CEO of Craftmaster.

This new facility will position Craftmaster for significant future growth over the next decade. They will utilize approximately 100,000 square feet for the startup and add lines as needed.

Craftmaster currently has 650,000 sq. ft. of manufacturing in Alexander and Wilkes Counties.

“Lenoir, N.C. has a long and storied history of producing fine furniture for more than 125 years. It is a wonderful community with a highly skilled workforce of Furniture Craftsman.

Unfortunately, there have been many layoffs over the recent years with the demise of the Heritage Home Group and others. We are very happy to be able to offer over 50 new jobs this year and will have over 100 positions by the end of 2021. These jobs will offer very competitive wages and benefits along with great working conditions,” added Calcagne.

About Craftmaster Furniture: Craftmaster Furniture was founded in 1972 in Taylorsville, N.C. and specializes in moderately priced upholstery produced in the U.S.A. by 650 highly skilled Associates. Craftmaster offers a broad selection of upholstered products and provides custom order, with over 150 living room styles, 100 accents chairs and over 800 fabrics to choose from.

Four Hands to Launch New Products Via Virtual Showroom Experience On August 27

Four Hands, the global designer and wholesaler of trendsetting lifestyle home furnishings, has announced their new virtual product launch experience happening on August 27.  For the remainder of 2020, they are shifting gears from in-person market showcases and will not be attending Vegas Market this fall, instead focusing on creating an immersive digital experience. 

“We have been attending Vegas market since the beginning,” says Matthew Briggs, CEO of Four Hands. “Markets have been the backbone of the industry and part of our culture and experience, but this year, due to the current state, it doesn’t sound like markets are going to be very inspiring.”

Four Hands has created a showroom in Austin, Texas, at the historic Brazos Hall inside their 8,400 square feet of open space in the Main Hall that highlights the venue’s industrial past with stunning downtown views from the 3,500-square-foot Rooftop Deck. The venue provides a showroom-like backdrop for over 260 products to be fully styled into 36 room settings that would then be photographed and filmed to provide customers with a “walk-through” experience and more.

“Our innovation on the product side hasn’t slowed down, and we have adopted that same philosophy across our business to ensure we can keep our customers on the forefront of design,” says Briggs. “We feel that this is a step in the right direction and will continue to learn and listen to our customers’ needs through these unprecedented times.”

Four Hands digital assets will include:

  • Videos of each vignette to give customers a walk-through-like experience to view product details, materials, scale while also getting a bit of inspiration for how it can be styled.
  • “Behind the Design” videos with Four Hands product developers to hear about special details and inspiration for some of their top introductions.
  • Ability to shop vignettes by room to navigate to the products that customers are most interested in first.
  • Vignette photography from Four Hands Virtual Market at Brazos Hall will be directly on the product pages to help with buyer confidence.
  • Product highlight videos for select products on the product pages to get a sense of scale, material, and comfort.

Four Hands Las Vegas Design Center showroom will be open for in-person hours by appointment only, coinciding with market hours: Sunday 8/30 – Wednesday 9/2, 8am – 6pm; Thursday 9/3, 8am – 4pm. For scheduled appointments contact Four Hands at (702) 777-0707. 

New products will launch online at starting on August 27.

About Four Hands: Based in Austin, Texas, Four Hands is a leading global designer and wholesaler of trendsetting home furnishings. They have earned a reputation for expertly blending styles, materials, and textures from diverse corners of the world to create distinct pieces for the home. Receiving numerous recognitions and accolades for their business acumen, including ranking in the Inc. 5000 list thirteen times, Four Hands is one of the most dynamic companies in the furniture industry today. Founded in Austin in 1996, the business has grown to include offices in Vietnam, China, India, Indonesia, and the United States and showrooms in High Point, North Carolina, Las Vegas, Nevada, and Austin, Texas. Through their international presence, Four Hands constantly has a finger on the pulse of how the world is shaping the way we decorate our dwellings. The company ardently supports the growing needs of large retail chains – such as Crate & Barrel, West Elm, Pottery Barn, TJ Maxx, Restoration Hardware – as well as independent regional stores, and interior designers. Introducing over 1,000 new product styles each year, customers have access to an ever-evolving assortment of design-forward products from over 50 collections, spanning all home furnishing categories – from living and dining room, to art and lighting, and everything in between. For more information, please visit

Simply Amish To Unveil New Showroom for 2020 Fall High Point Market

Custom, solid-wood furniture manufacturer Simply Amish announced that they will unveil their new showroom this October at 200 North Hamilton, North Court #103, in the Hamilton Wrenn Design District for the Fall 2020 High Point Market. Simply Amish will be displaying a large selection of unique, one-of-a- kind finish treatments along with a number of custom pieces to help you better envision the wide range of work that they specialize in.
“We have been building custom furniture for over 40 years and we hope this new showroom will help potential new dealers and designers visualize what we can do for them,” said owner and CEO, Kevin Kauffman. “We are excited to be in this newly renovated space with access to the outdoors that offers a lot of natural lighting. This is a big change from our previous 11th floor space in IHFC. The easy access being on the ground floor in the heart of the Hamilton Wrenn District will be very beneficial to our customers and sales reps during the upcoming October market.”
Simply Amish will be adhering to the policies of the Market Authority and IMC in order to make sure everyone is as safe as possible. Though not required, appointments are preferred, as social distancing regulations will be in place.
The new showroom can be easily accessed from Red Line Bus Stop 18. To make an appointment, call Simply Amish Customer Service at 217-268-4504 or email Kevin directly at

About Simply Amish: It all started in 1979, when Kevin Kauffman and his brothers joined their dad to learn the finer points of furniture construction on their family farm. Putting his experience to good use, Kevin soon joined forces with his uncle, John Mast, to start a company that would pursue a much larger vision. Together, the two partners eventually linked an entire network of traditional Amish workshops with a modern distribution system, and furniture lovers everywhere rejoiced. Joined later by Kevin’s uncle, Butch, and a fourth partner, Kent Patterson, they soon hit their stride, transforming an innovative furniture distribution system into a great American brand. And Simply Amish was born. For more information, visit

R Furniture Design is Now Vanity Resource

Les and Olivia Streeton, owners of R Furniture Design, recently announced that the company has changed its name to VANITY RESOURCE. Mr. Streeton states the new name more accurately represents the mission of the Company, which is to be the market’s premier source for exceptionally well-made, aesthetically magnificent, reclaimed wood and natural stone vanities.

Les and Olivia started what is now Vanity Resource in 2004, enlivened by Les’ more than 20 years of experience in the reclaimed cabinetry business while in Northamptonshire, England. Working side by side, the couple began designing, manufacturing, and selling bathroom vanities of solid wood reclaimed from vintage barns and cabins, as well as flooring from former factories and mills.  Immediately, their rustic modern furnishings line took off and has steadily grown in popularity. Today, Les, Olivia, and their dedicated team continue to operate the creative hub of Vanity Resource out of High Point.

Les and Olivia are extremely excited about this new phase in the development of their company despite the recent economic downturn.  The primary reason for their optimism is that their vanities are genuine investment pieces that can significantly increase the value of the purchaser’s home.  As a result, buying one of their vanities is not a frivolous expense but a true investment in the value of the owner’s home. Stated Les, “we offer today’s homeowners a way to increase the value and appeal of their home.”  

They have also created a new website, found at  One of the benefits of the site is that it provides those in the trade access to significantly lower prices and more customized, one-on-one assistance than offered the general population.  All of these measures are meant to fulfill the company’s promise that no one will provide a higher quality product, better service, or the price points it offers for such uniquely spectacular vanities and furnishings.

About Vanity Resource: Vanity Resource offers the widest variety of reclaimed wood vanity styles in the U.S. For more information, visit, call 336-471-0716, or email them at

MLILY USA Launches New Website

With consumers increasingly showing a preference to spend more time researching sleep product purchases online, mattress manufacturer MLILY USA has launched its new website that serves as a more comprehensive platform with an improved store locator, sleep tip section and customer review area. 

The site includes an enriched store locator for MLILY retailers that shows nearby stores. For consumers who do not have a retailer near them, they will be able to purchase directly from the company, although they will pay manufacturer’s suggested retail price (MSRP) so as not to directly compete with retail partners in compliance with the brand’s pricing model. Retailers will continue to offer promotions and other incentives to attract consumers that the company will not deploy on its website.    

Designed with MLILY’s signature blue color palette, offers visitors the ability to explore the company’s complete mattress lineup, as well as delve into sleep tips with the MLILY’s sleep expert Dr. Robin Thorpe. A former strength and conditioning specialist with Manchester United whose players slept on MLILY mattresses, Thorpe now is director of performance and innovation with Altis, an athletic training hub consisting of therapists, coaches and trainers of Olympians and high-performing athletes. A blog will feature analysis of MLILY’s products as well as tips for more regenerative sleep.

In addition to being optimized for mobile devices, the website includes a “consumer review” section, which will allow customers to connect with and learn from the experiences of each other. 

“With consumers changing their shopping habits and looking for more meaningful connection and community, our hope in revamping our web presence is to better communicate and reach our audience,” said Stephen Chen, president of MLILY USA. “For years, we’ve heard feedback from our retail partners and users alike who have wanted to better understand our products and brand, and our hope in this site, is to provide more information to our friends.”

About MLILY USA: MLILY USA is the North American mattress and pillow company of Healthcare Co., Ltd. Knoxville, Tennessee-based MLILY USA’s mattresses, pillows and sleep accessories are manufactured in state-of-the-art factories around the world, including China, Thailand, Serbia and Winnsboro, South Carolina, that span more than 6 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products. For more information, visit

Malouf Launches New Weekender RTA Furniture Line

To build on their successful furniture expansion, Malouf announced that it is launching seven new furniture items under the Weekender line. Each new piece was designed to meet the current industry demand for entry level pricing, easy shipping, and elevated style. The new ready-to-assemble furniture will be on display at this weekend’s Las Vegas Market, with an opening price point at $299.99 for an entire upholstered bed or $89.99 for a headboard.

Product Development Manager Ryan Carlisle said, “Customers want RTA furniture because it’s affordable and accessible. We’ve put our efforts into making a line of beds and headboards that will work for many different customers and their unique style.”
The Weekender Gale and Reed Upholstered Headboards are an easy addition that elevate a customer’s bedroom. With a mid-rise height, they work in every space without being overwhelming, and the four colors match any décor.

The all-steel Weekender Miller and Taylor Metal Headboards embody simple style with a classic, matte-black finish. Designed to attach directly to the Weekender Modern Platform Frame, customers can completely upgrade their bedroom furniture at an unbeatable price.

Weekender Upholstered Beds are designed with three distinct looks—the modern Beck, the elegant Wren, and the classic Hart—to match any customer’s style. Each option comes in four color options with linen-like fabric and wooden accents. The beds eliminate the need for a box spring, and the easy assembly only requires a Phillips-Head screwdriver and the included Allen key—all backed by a three-year warranty.

“We’re really excited for these new products. They’ve got the benefits of a Malouf product, with our warranty program, customer service, and fast shipping, but offer huge value to customers,” said Eric Holmstead, national sales manager. “This is a great opportunity for our accounts to reach a more price-conscious shopper. Based on the market trends, this is just the beginning for Weekender.”

The Weekender furniture line is now available for ordering through the Malouf Wholesale Resource Center. For more information or a full product catalog, contact a Malouf sales representative at 800-517-7179 or

About Malouf: A leader in the furniture and bedding industry, Malouf offers a wide range of innovative products including mattresses, adjustable bed bases, furniture, pillows, sheets, mattress protectors, bed frames and mattress toppers. Malouf products are available in over 15,000 retail partner locations in the U.S. and its growing international team now serves over 25 countries. Known for its commitment to quality, pricing and service, Malouf continues to expand its vertical integration and technology capabilities to better serve its customers with more than 335 global patents and trademarks. Malouf, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah. For more information, visit