January 29, 2023

Furniture Makers

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Hfa Adds Fortiva Retail Credit to List of Solution Partners


Fortiva Retail Credit recently announced that it is the Home Furnishings Association’s newest Solution Partner. The Home Furnishings Association’s
partnership with Fortiva Retail Credit is HFA’s latest addition to its
portfolio of more than 45 Solution Partners, providing members access to
products and services that can help them do business better and more

More than 90 million Americans have credit scores of less than 700. Jordan Boyst, HFA’s director of partnerships, said Fortiva Retail Credit “is a perfect solution” for customers with less than ideal credit. “In today’s economy, our members need to offer shoppers as many options as possible to make a sale,” said Boyst. “Fortiva Retail Credit helps our members say yes to customers more often.”

In addition to repeat business, customers who establish Fortiva Retail Credit accounts are more likely to buy more than other customers – up to 35 percent more. Fortiva Retail Credit leverages flexible technology capabilities to offer customers a seamless option between prime financing and lease-to-own solutions. When a customer is declined for financing from a prime credit lender, their application is reviewed and may be instantly processed for Fortiva Retail Credit’s second-look solution, creating an integrated consumer experience and incremental approvals for HFA members.

Fortiva Retail Credit leverages 20-plus years of proven analytics to inform proprietary underwriting models to facilitate instant credit decisions. Decades of experience, in concert with billions in loans funded, allow Fortiva Retail Credit to approve more customers. “Fortiva Retail Credit prides itself on providing its merchant partners and account holders a seamless experience that is accompanied by outstanding customer service,” said Matt Zalubowski, Senior Vice President, Business Development for Fortiva Retail Credit. “No one enjoys being told they have been declined for credit,” said Zalubowski. “Fortiva Retail Credit offers an instant alternative; leveraging technology helps us better serve both our merchant partners and their customers.”

HFA members that sign up for Fortiva Retail Credit receive a discounted rate and are not subject to standard minimum revenue requirements.

For more information, visit the HFA’s Solution Partners page.

About the Home Furnishings Association: The Home Furnishings Association (HFA), with roots dating back to 1920, is North America’s largest organization devoted specifically to the needs and interests of home furnishings retailers, with more than 1,400 members representing more than 7,000 storefronts across all 50 states and several countries. HFA provides members with programs, resources, services, and a unified voice in government relations by collaborating with home furnishings industry suppliers, vendors, affiliates and other organizations. For more information on the HFA visit www.myhfa.org.

About Fortiva Retail Credit: Fortiva® Retail Credit is a technology-enabled second look point-of-sale consumer credit program issued by The Bank of Missouri. The omni-channel program leverages instant decisioning capabilities, deep underwriting, and a paperless process to provide a best-in-class retail finance program for its clients, both in-store and online. The flexible technology platform provides a loan decision to consumers within seconds. Clients in markets such as furniture, big box/specialty retail, flooring, home improvement, electronics, automotive aftermarket retail and service, elective medical, health and fitness, and home automation offer the program for second look financing. Fortiva® Retail Credit serves all U.S. markets, including Puerto Rico and the U.S. Virgin Islands. The Fortiva Retail Credit program is managed by subsidiaries of Atlanticus Holdings Corporation (NASDAQ: ATLC). For more information, please visit https://www.fortivaretailcredit.com.