German trade fair imm cologne has confirmed that it will take place (with Living Kitchen) from January, 18-24, 2021.
“We want to blaze a bold trail into the new normal together with the industry,” says Matthias Pollmann, vice president, trade fair management, at organizer Koelnmesse.
As it stands, 70% of the hall space has been booked. “Given the present circumstances, this really is a very good registration figure,” explains Matthias. “Compared with previous months, we are also currently seeing increased interest overall in holding live trade fairs. The motivating realization is gaining ground that real-life interactions between people are essential when it comes to establishing and building business relationships.”
Exhibitors can expect a fair with high safety standards for all participants, plus media and digital alternatives to reach those visitors who cannot attend in person. “Unfortunately, however, there is still uncertainty in the industry due to the repeated emergence of hotspots in Europe. That is why I am absolutely convinced that we need to start living the ‘new normal’ now. We can’t wait for a return of the old days. Instead, we have to be bold and shape the future together,” comments Matthias.
“From my perspective, a successful restart does not necessarily call for a showcase consisting exclusively of innovations. What is crucial is being present at the fair with your products. In the interiors sector, where touch and feel and the ability to experience the products in person are particularly important, the cancellation of many industry trade fairs has stimulated a renewed need among trade visitors to attend the fair.”
Show director Claire Steinbrück adds: “It is not only the traditionally high proportion of prospective European customers that is fueling our hopes for a satisfactory number of trade visitors. Following the cancellation of Orgatec, we also expect that architects in particular who had planned to visit that trade fair will now come to imm cologne instead.”
About Koelnmesse: Koelnmesse
– Global Competence in Furniture, Interiors and Design: Koelnmesse is
the world’s top trade fair organiser for the areas of furnishing, living
and lifestyle. At the trade fair hub of Cologne, the leading
international fair imm cologne as well as the trade fair formats of
LivingKitchen, ORGATEC, spoga+gafa, interzum and Kind + Jugend rank
among the internationally renowned and established industry meeting
places. These fairs comprehensively represent the upholstered and case
furniture segment, the kitchen industry, the office furniture sector and
outdoor living as well as the innovations of the furniture supply
industry. Over the last few years, Koelnmesse has specifically added
international fairs in the most important fast-expanding markets to its
portfolio. These include idd Shanghai, interzum bogotá in Bogotá,
interzum guangzhou in Guangzhou and Pueri Expo in Sao Paulo. With
ambista, the online portal for the interiors business, Koelnmesse offers
direct access to products, contacts, expertise and events relevant to
the industry all year round.