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March 29, 2023

Furniture Makers

We Speak Furniture

Easy Furniture Web Tip #299: Tending to Stalled Lockdown Web Marketing Projects

When I was expecting my first child I got the flu near my delivery date and had a really, really bad cough. Then my water broke. Game time.

Interestingly, during that 18-hour labor, I didn’t cough once.

Even after I delivered my daughter, the cough was gone. But shortly after I got home from the hospital, it came back. And it was just as strong. It got my attention and I had to deal with it.

This year has been tough, really tough. Maybe early in the year, you were thinking about kicking up some aspect of your online marketing, like your dated website or neglected social media presence.

Then the pandemic and subsequent lockdowns hit.

You forgot about those online projects and focussed on surviving. You did curbside delivery, private customer appointments, got a PPE loan, and sanitized your store.

That early-in-the-year online marketing project got put on the back burner, the far-back burner, and that was okay. Then.

But guess what, the “cough” is lurking and it needs your attention!

Easy Furniture Web Tip 299: A way to get ahead of your competitors is to tend to those web marketing tasks that stalled during the lockdowns.


Katherine Andes specializes in web content development and SEO — including page customization for storefront and franchise websites. Visit or phone her at (559) 309-2940.