March 31, 2023

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Soft-Tex International Expands Senior Leadership Team

Soft-Tex International, provider of sleep and home comfort products, announces three additions to its senior leadership team including VP of IT and Administration Susan Kendall, VP of Commercialization Danielle Ignazzi, and VP of Quality Christine McKiernan and the launch of a new continuous process improvement team.

“We’re thrilled to establish these extremely talented women in
critical roles at Soft-Tex, each brings tremendous expertise and
experience to further our growth as a leading innovator in the home
product space,” said Mark Smiderle, Soft-Tex Principal. 

The new Senior Leadership team members include:

Susan Kendall has been promoted
to VP of IT and Administration and will lead critical operational
processes, drive strategy and lead cross-functional initiatives for
Soft-Tex’s technology stack with specific emphasis on MRP and
production. Kendall has been a key contributor to Soft-Tex’s growth over
her 18-year tenure, serving in a variety of management roles within the
company. Prior to joining Soft-Tex, Kendall spent her career in retail
and management.

Danielle Ignazzi joins Soft-Tex as VP of
Commercialization and will bring new products, brands and ideas to
market. Ignazzi joins Soft-Tex after 5 years at Bed Bath & Beyond,
recently working as the Buyer for Basic Bedding and previously served in
merchandise and planning at The Children’s Place and Lord & Taylor.
Ignazzi brings considerable retail knowledge and textile expertise to
the Soft-Tex team. Ignazzi graduated from New York University’s Leonard N. Stern School of Business.

Christine McKiernan joins
Soft-Tex as VP of Quality leading Soft-Tex’s global quality assurance
programs. McKiernan worked in quality assurance her entire career with
deep expertise in food manufacturing and pharmaceuticals and joins
Soft-Tex after a seven-year tenure at DSM, where she served as Director
of Quality for North America. McKiernan is a graduate of Dartmouth College.

Launch of Continuous Process Improvement Team

Ignazzi, and McKiernan will also lead the new Continuous Process
Improvement team at Soft-Tex, designed to continually improve and
streamline operations- accelerating the company’s growth and
commercialization of new innovations.

About Soft-Tex: Soft-Tex
International is an innovation company focused on building the most
comfortable products to help the world sleep and live better. With
proprietary technologies spanning categories like personal climate
control, wellness, antimicrobials, & allergen barriers, coupled with
coveted national brands like SensorPEDIC®, SensorGel®, BioPEDIC®, &