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March 29, 2023

Furniture Makers

We Speak Furniture

Stressless Launches 2021 Product Catalog

Stressless announced that it has launched the 2021 “It’s Time for Stressless” branded product catalog which is now available in stores and online as an interactive flip book on the Stressless website.

“The new 72-page Stressless catalog is a beautiful combination of Stressless furniture and room inspiration combined with technical product features and specs,” says Beverly Kastel, Marketing Director. “First and foremost, it is an informative and comprehensive consumer take-away piece, but just as important it serves as one of our best product training tools for retail sales associates.”

The catalog guides the reader through Stressless Norwegian heritage and quality, patented product features that set the furniture apart from competition, the unique Stressless size story, followed by an overview of all Stressless recliners. Then the reader is taken to the Stressless sofa pages and finishes up with cleaning information plus 10 pages of complete product specs to make it easy to find the perfect Stressless for any home. Also included is the Stressless environmental pledge and additional online resources available to the reader.

“In a time where manufacturers are cutting marketing costs and providing only digital product information, we are so pleased to still be able to print hard copies of our catalogs available at our retail partners,” says Kastel. “There is just something special about being able to give a prospective customer a beautiful and informative catalog while they go through the buying process. It’s a real luxury.”

Also launched recently are the Stressless Gallery catalog, in Gallery retail partner stores and online as an interactive flip book.

A product-specific Stressless Mike and Max catalog about the newest generation of innovative Stressless recliners is also available online:

About Ekornes: Ekornes is the largest furniture manufacturer in Norway and owns the brand names of Ekornes®, Stressless®, Svane®, and IMG. Ekornes sells its products in 43 countries, maintains 18 sales offices in 11 countries, runs more than 4,000 sales outlets, and operates 10 production units in 4 countries. Company revenue amounts to around 3.2bn NOK (€ 315m) and the company employs some 2,200 people.